About us

The team enterprises call for the Salesforce work that has to be right

The SF Dev exists for a specific kind of problem: the greenfield org that must be architected correctly the first time, the integration that moves financial data and cannot create duplicates, the security model a regulator will actually examine. This is the work where configuration skills stop being enough and engineering discipline starts to matter.

Our practice runs deep in regulated industries — HIPAA-aligned healthcare platforms, Financial Services Cloud implementations with compliance-grade sharing models, multi-campus education institutions on EDA, and pharmaceutical portals delivered with validated-environment documentation. We build with the full breadth of the platform: Apex and Lightning Web Components, OmniStudio, Experience Cloud, Salesforce Scheduler and Omni-Channel, and the integration layer connecting Salesforce to AWS, finance systems, and the rest of your stack.

Alongside the platform practice, we engineer modern web and mobile applications — which means the portal your customers use and the org your team runs on are built by one team, to one standard, with no vendor finger-pointing in between.

15+
Enterprise implementations delivered: 7×
Salesforce certified: 100K+
Files migrated Salesforce → AWS: 35%
Manual effort absorbed by automation

7× Salesforce certified

Our engineering team holds seven Salesforce certifications spanning development, administration, and the AI-era platform — including Data Cloud and Agentforce.

Platform Developer I
Administrator
App Builder
JavaScript Developer I
Data Cloud Consultant
AI Associate
Agentforce Specialist

Leadership

Who you'll work with

The engineer who scopes your project is the engineer who builds it — starting at the top.

Vidit Shah

Founder & Principal Salesforce Engineer

Vidit leads every engagement's architecture personally — 7× Salesforce certified across development, Data Cloud, and Agentforce, with a delivery record spanning HIPAA-aligned healthcare platforms, Financial Services Cloud, multi-campus Education Cloud, and 100K+ file Salesforce-to-AWS migrations. He built the practice on a simple rule: the person who designs your org is the person who answers for it.

OmniStudio
Experience Cloud
Integrations & AWS
Compliance-grade security

Principles

How we work

Four commitments that shape every engagement, from a two-week audit to a multi-year partnership.

Outcomes over output

We measure engagements by adoption rates, automation absorbed, and cycle times — not tickets closed or hours billed. If a feature won't move a number you care about, we'll say so.

Architecture before configuration

Data models, sharing design, and governance standards are decided — and documented — before the first field is created. The orgs we build are still coherent years later because of it.

Senior engineers, directly

The specialists who scope your project are the ones who build it. No handoffs to a bench, no account-manager telephone game between you and the people doing the work.

Honest speed

Working software every week and honest answers always — including 'you don't need to build that,' the sentence that has saved our clients the most money.

Work with us

Judge us by the work

The fastest way to evaluate an engineering partner is to read how they handled real problems — the constraints, the architecture decisions, and the measured outcomes.

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Let's build something your team is proud to use

Tell us where your platform hurts. You'll get a straight assessment and a concrete plan — free, and yours to keep either way.

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